Speakers at the recent Hillsborough County Hotel Motel Association’s 18th Annual Trends & Forecasting Forum focused on what the local tourism landscape is shaping up to be in the next few months, where the visitors have been coming from and what they are doing to market to them.

But controversy over Visit Florida’s recent funding battle was mentioned at the breakfast forum, showing that members of the Tampa Bay tourism industry remain concerned about the effectiveness of the organization, which managed to maintain its $76 million budget but was hit with tougher transparency and accountability requirements.

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